Meet the Koox team

About Ko’ox Diving

The word Ko’ox means “Let’s Go” in Mayan. It’s the magical enthusiasm to “Go” dive, kite, tour – just explore the beauty of the world around you. Nature and its abundant wonders make anyone want to go off the beaten trail and dive or snorkel in Mexico, and especially in Tulum.

What we believe:

  • Adventure and exploration is the driving force in life – you can never get enough.
  • Safety is paramount, Fun guaranteed – we want to see more and try more, while having fun, and then come back ready for more.
  • You deserve to have the adventure of a lifetime – that’s why we want to leave nothing, but great memories. Let your videos and photos have their say.
  • Diving is not just a profession, it is a way of life – it’s also our vocation and hobby.
  • We teach respect and responsibility towards the environment – every time we take tourists out, we count on being environmentally cautious – as we want these incredible natural wonders to endure, so that our children and future generations would be able to explore and admire them, as much as we have. That’s why we encourage you to get your reusable water bottle and fill it for free in our dive shop.

Meet the Founders:

Jesús Guzman Diaz (Chucho)

Jesus Guzman cenote angelita-tulum
Jesús is local to Tulum, a dive explorer who knows his area so well, that he have helped discovering and mapping several cenotes in Mexico, together with National Geographic. When Jesús isn’t diving, he is spending time with his two lovely kids. He also loves surfing, and if the wind is right he can be found on a wave somewhere. He is also the co-founder of the first true wood surfboards called XookBoards.

Nick Toussaint

About Nick ToussaintNick is an adventurer by heart. He brings to Ko’ox Diving his experience exploring caves worldwide with record dives of 19hrs (EJPP), depths up to 500ft/150mt (MCP), the longest cave dive project in Europe (EKPP). He has a passion to make cave diving safer and thanks to also being a design engineer by trade, he has developed a cave diving specific equipment brand in 2010, called White Arrow, besides several other brands on other sports.He trains at the highest technical diving level since 1995 with all major training agencies and have taught thousands of students in cave/technical classes in 24 countries with a perfect zero accident record. Nick has already trained the police emergency response teams, scientific teams, military and dive explorers in cave diving and exploration techniques in Europe, Asia and America. Nick has also been a founding member and/or been hired to structure several courses outlines by most recognized dive training agencies such as TDI, GUE, CMAS, IANTD Italy, UTD. He is now the President/Founder of Explorers Unlimited, a non profit organization, that promotes safe and efficient dive exploration from zero to the highest level available today throughout DEF (Dive Explorer Foundation) and IDREO (International Diving Research and Exploration Organization). IDREO & DEF dive training online classes can be found online in the IDREO online store and also on Udemy. When Nick isn’t diving, training worldwide or with his kids in the Riviera Maya, he can be found exploring the world, by kite surfing, paragliding, road-tripping around the Americas, even on a Harley motorbike, snowboarding in the European Alps, or improving production designs.

Follow Nick Toussaint’s adventures on Instagram.

Rune Sovndahl

Rune Sovndahl KooxRune is a Danish born entrepreneur, angel investor and Public speaker. When Rune isn’t working on building apps, software, marketing and digital products, he has a passion for cave diving and exploring. He is known for his mission to make cleaning services fantastic with the largest UK home services company Fantastic Services. Rune is based in Europe, but he travels the world often. He is not afraid to dive with bullsharks or even do some sky diving.

You can follow Rune’s travel adventures on Instagram.

Keep up to date with his business ventures on CrunchBase and on LinkedIn.

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Contact Ko’ox Diving

Phone us at +52 984 980 0544
Or email us at

🦈GET 10% OFF on dives & courses from Playa del Carmen booked until 30.09.21. When booking apply promocode: KOOXPLAYA10🐳